My Giving Tuesday Confession

by | Nov 11, 2021 | Blog | 0 comments

I love giving… but not Giving Tuesday.

Confession 1: I love giving. In fact, for the last decade, I’ve argued that the best way to enjoy your life is to give generously.

Confession 2: Giving Tuesday is my least favorite holiday of the whole year.

So why do I have so much angst with a day that’s got “Giving” in the title?

Here’s my issue…

On the first Tuesday after Thanksgiving, every 501c3 on the planet bombards every email address/social media account with a well-meaning plea for funds.

Potential donors (you and me) drown in these messages until the feeling of guilt wins out. We pull out a credit card and make a nominal donation to a charitable organization we know very little about.

It doesn’t move the needle for the organization or for our own sense of peace, joy, or satisfaction.

Here’s a different approach:

  1. Identify one non-profit that is making a difference on a topic that you (and your family) care deeply about. This might take some trial and error – be patient.
  2. Contact them and offer to support them with both time and money. Then, commit a full year to this one cause.
  3. Make sure that the amount of resources you donate is meaningful (some might say painful) to you.

These subtle changes will make a world of difference.

— CJ

Dr. Jud Brewer and CJ McClanahan

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